Unit 1: Introduction to Events and Events Sector (6 hrs) - BHM 6th Sem. (Pokhara University)
Unit 1 Introduction to Events and Events Sector 1.1 Overview of E vents and Their Significance in the Hospitality Industry An event is something that happens at a given place and time. An event is an occasion where a gathering of the target audience meets to celebrate or experience an occurrence, and is organized to communicate and interact with a purpose to achieve an objective. It is a dynamic plan involving a live multimedia package organized with a preconceived concept or idea. It is further customized or modified to meet the client’s objectives in terms of his reach and suitability. It influences the minds of a sharply defined target audience gathered there by providing them with an enthralling, interactive, touch-and-feel experience. “Events are defined as occurrences to communicate particular messages to the target audience.” - Philip Kotler An event is a unique moment in time that is commemorated/observed to satisfy spe...