BHM 302: Event Management for Tourism and Hospitality (BHM 5th Sem.)

 BHM 302: Event Management for Tourism and Hospitality

BHM 5th Semester

                                    Credits: 3

Lecture Hours: - 48

 Course Objectives

This course aims to educate and develop the understanding along with fundamental knowledge of event management and its practices in present context. The purpose of the course strengthens the knowledge and skills discussing and practicing real life events along with recent trends and existence of event management.

 Course Description

The course comprises of event management context, Event Design and production, Event human resource and logistics management, Event Financing and control, Event marketing and sponsorships and Event practices in Tourism and Hospitality. Along with theoretical overview, students will further explore on conceptualizing, developing and planning necessary paperwork’s before implementing and executing those concepts into real life events.

 Course Details

Unit 1: Event context                                                                                                4 LHs

Introduction, the rich tradition of events, Birth of an events industry, Types of events, Career opportunities in events, Stakeholders in events, impacts of events, Balancing the impact of events, corporate events and festivals, Event in public and third sectors, non-profit events.

 Unit 2: Event Design and Production                                                                     5 LHs

Conceptualizing the event, Creating, Evaluating the event concept, the synergy of ideas, Planning for events, Elements of the strategic event planning process, Staging events, Theming and event design; Programming; Choice of venue; Audience/guests; The stage; Power; Lights; Sound; Audiovisual and special effects; Props and decoration; Catering; Performers; The crew; Hospitality; The production schedule; Contingencies.

 Unit 3: Events Human Resource and Logistics Management                              4 LHs

Human resource planning for events, Recruitment; selection and induction, Techniques for effective staff and volunteer team building, logistics; elements of event logistics; Supply of facilities; On-site logistics; Techniques of logistics management; Negotiation and assessment; Control of events logistics; The logistics plan.

 Unit 4: Event Financing and Control                                                                     4 LHs

Concept, financial planning and control, usage of event finance information;budgeting and events, budgeting as logically sequenced planning process, Elements and categories of control, Control methods.

  Unit 5: Event Marketing and Sponsorship                                                            3 LHs

Event marketing; The event consumer’s decision-making process; Event satisfaction, service quality, Steps in the strategic marketing process, Sponsorship; Sponsorship benefits for events and sponsors, The role and impact of media in events management and coverage.

 Unit 6: Event practices in Tourism and Hospitality                                             4 LHs

Introduction, Mega-event tourism and its impacts, Development of Event Management in Nepal, Event management practices in Nepal; Prospects & challenges, Tourism events in Nepal; facilities available.

Practical                                                                                                                     24 LHs

 Students are required to develop an event proposal on a group applying the discussion made during their event management lectures. Event proposal must include;

-        Event under the theme Hospitality and tourism

-        Event designing and Production aspects

-        Logo, Flyers, Invitation designs, and a short contextual video focusing on marketing and awareness about the event

-        Budgeting

-        Human Resource, logistics planning along with necessary contract specimen and formats with related stakeholders of the event

-        Figure out possible risk and possible contingencies 

Students will be also be focusing on developing Power point presentation on their respective event proposal dividing the event in three different periods;

-        Pre-event period

-        During the event period

-        Post-event period

Suggested Readings

Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events Management An Introduction. Milton Park, Abingdon, Oxon, United Kingdom: Routledge.

Bowdin, G., Allen, J., Harris, R., McDonnell, I., & O'Toole, W. (2012). Events Management (Vol. 3 Revised). Routledge.

Wagen, L. V., & Carlos, B. R. (2005). Event Management For Tourism, Cultural, Business and Sporting Events. Pearson.

Bowdin, G. A., Allen, J., O'Toole, W., Harris, R., & McDonnell, l. (2011). Events Management (Vol. 2 Revised). Routledge.

 


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