TU Board Questions - Event Management -BBM
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Unit 3: EVENT PLANNING AND CONCEPTUALIZATION
Unit 3 EVENT PLANNING AND CONCEPTUALIZATION 1. Introduction Event Planning and Conceptualization are the foundation of successful event management. It involves the creative and strategic process of transforming an idea into a structured, goal-oriented event experience. From weddings and festivals to corporate meetings and product launches, every event begins with a clear concept and thorough planning. Event conceptualization is the phase where the purpose, theme, target audience, and desired outcomes of the event are defined. It answers the questions "what," "why," and "who" regarding the event. Event planning is the systematic process of organizing and managing all aspects of an event — from budgeting and logistics to staffing and risk management — to ensure a smooth and successful execution. It focuses on the "how," "when," and "where" of the event. 1.1 Event Concept Concepts are clear statements that shape an event into a...