Event Management

  THEORETICAL FOUNDATION OF EVENT MANAGEMENT 2.1.  Event management is an application of project management to the creation, development, and execution of events. Project Management is the discipline of planning, organizing, and managing resources to complete specific project goals and objectives successfully. Management is the planning, organizing, leading, and controlling of the project. The primary challenge of project management is to achieve all of the project goals and objectives while adhering to classic project constraints: scope, quality, time, and budget.  The secondary and more ambitious challenge is to optimize the allocation and integration of inputs necessary to meet pre-defined objectives.  Definition of Project: A project is a carefully defined set of activities that use resources (money, people, materials, energy, space, provisions, communication, motivation, etc.) to achieve the project goals and objectives. According to Gray and Larson, “a project ...

1. Introduction  An event is something that happens at a given place and time. An event is an occasion where a gathering of the target audience meets to celebrate or experience an occurrence, and is organized to communicate and interact with a purpose to achieve an objective. It is a dynamic plan involving a live multimedia package organized with a preconceived concept or idea. It is further customized or modified to meet the client’s objectives in terms of his reach and suitability. It influences the minds of a sharply defined target audience gathered there by providing them with an enthralling, interactive, touch-and-feel experience. “Events are defined as occurrences to communicate particular messages to the target audience.”   -  Philip Kotler An event is a unique moment in time that is commemorated/observed to satisfy specific needs.  Events are synonymous with occurrences, happenings, incidents, occasions, and experiences. While sometimes events occur on t...